Hermès, the paragon of Parisian luxury, is renowned for its meticulous craftsmanship, timeless elegance, and unwavering commitment to quality. But on this occasion, the brand is embracing a radical shift, turning the familiar upside down. For a single evening, the hallowed halls of Hong Kong’s former Kai Tak Airport will be transformed into a spectacle of unexpected juxtapositions, a theatrical inversion of the brand’s typically refined aesthetic, all in celebration of the men’s autumn-winter 2017 collection. This audacious event, dubbed (at least informally) “Hermès Hong Kong Upside Down,” promises a captivating experience, a journey into the heart of Hermès’ creative spirit, and a bold statement on the brand’s willingness to experiment and challenge conventions.
The choice of Kai Tak Airport as the venue is itself a masterstroke of theatrical staging. Once a bustling hub of international travel, connecting Hong Kong to the world, the decommissioned airport now stands as a monument to a bygone era, a space ripe with potential for reinterpretation. Its vast, hangar-like structures, once filled with the roar of engines and the hurried pace of travelers, will now become a canvas for Hermès’ artistic vision, a stage for a unique and unforgettable performance. The very idea of turning this symbol of forward momentum, of progress and departure, upside down, mirrors the central theme of the event: reversal.
The event’s focus on “reversals” extends far beyond the mere choice of location. It’s a thematic thread woven throughout the entire experience, from the spatial design and the curated displays to the collection itself. The autumn-winter 2017 men’s collection, which serves as the event's centerpiece, is already known for its playful exploration of contrasts and unexpected combinations, its subversion of traditional menswear tropes. By staging this collection in the unconventional setting of Kai Tak, Hermès amplifies this inherent theme, creating a synergistic relationship between the location and the clothing. The event becomes less a simple fashion show and more a holistic artistic statement, a multi-sensory experience designed to challenge perceptions and stimulate the imagination.
Central to the visual narrative of “Hermès Hong Kong Upside Down” are two key accessories: the Faconnée Upside Down pocket square 45 and the Faconnée Upside Down tie. These pieces, meticulously crafted according to Hermès’ exacting standards, are not merely accessories; they are symbolic representations of the event’s core concept. The inverted design – a deliberate distortion of the familiar – embodies the spirit of playful subversion that permeates the entire event. The pocket square, a classic element of men's formal attire, is transformed into a statement piece, a miniature work of art that challenges the conventional understanding of its function and aesthetic. Similarly, the tie, a symbol of traditional masculinity and formality, is reimagined through the lens of inversion, adding a layer of ironic sophistication to the overall presentation.
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